At Bershka, I’m leading the evolution of the design system, making sure our digital experiences are not just visually consistent but also scalable, efficient, and accessible to everyone. This project has been all about streamlining the way designers and developers work together, creating a solid foundation that speeds up delivery while keeping a strong brand identity. One of the biggest challenges (and opportunities) has been adapting to the new EU accessibility regulations. This pushed me to rethink how we approach design, making inclusivity a key part of the process rather than just a checkbox. For me, this project is more than just improving workflows—it's about creating a system that balances creativity, usability, and business impact. Working in such a fast-paced retail environment means constant iteration, and that’s exactly what makes it exciting. Details coming very soon!